Marketing For Dummies, 6th Edition ($18.00 Value) FREE for a Limited Time
Pump up your business with the latest, greatest marketing techniques
This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.
Learn the marketing and sales strategies that work in any economy
Discover how to engage customers with trust and enthusiasm
Understand post-pandemic changes in consumer attitudes
Discover new tools and technologies for finding customers and inspiring loyalty
Adapt your brand, pricing, and sales approach to make your business more valuable
Avoid common marketing mistakes and learn how to measure the impact of your efforts
In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
Read More
Reskilling in the Age of AI
Five new paradigms for leaders and employees.
In the coming decades, as the pace of technological change continues to increase, millions of workers may need to be not just upskilled but reskilled-a profoundly complex societal challenge that will sometimes require workers to both acquire new skills and change occupations entirely. Companies have a critical role to play in addressing this challenge, but to date few have taken it seriously. To learn more about what their role will entail, the authors-members of a collaboration between the Digital Data Design Institute at Harvard's Digital Reskilling Lab and the Boston Consulting Group's Henderson Institute-interviewed leaders at some 40 organizations around the world that are investing in large-scale reskilling programs. In synthesizing what they learned, they became aware of five paradigm shifts that are emerging in reskilling: (1) Reskilling is a strategic imperative. (2) It is the responsibility of every leader and manager. (3) It is a change-management initiative. (4) Employees want to reskill-when it makes sense. (5) It takes a village. The authors argue that companies will need to understand and embrace these shifts if they hope to succeed in adapting dynamically to the rapidly evolving new era of automation and AI.
Read More